Salesforce and Sports: Leveling Up The Fan Experience

In this episode of ‘In the Clouds’ we cover all things SFMC and Sports. Lev Managing Director, Ryan McCambridge, and Account Director, Abbey Sullivan, join our hosts to discuss how teams are scoring big with Salesforce Marketing Cloud. In their past time, sports teams historically have been the last to adapt to digital trends but these organizations have quickly realized they are being left behind. Hear what the industry leaders like the NBA and XFL leagues are doing to stay relevant and optimize the fan experience. Learn how teams are using Salesforce to develop a 360 view of the customer and the most critical pieces to streamline the brand experience.

Om Podcasten

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally. In each episode, you’ll hear from marketing, sales, and client success experts discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!