Build. Test. Learn. Wow!

Sabeena Ladha is the founder and CEO of Deux, the good-for-you cookie dough company. On this episode of ITS, Sabeena walks Ali through the processes she's honed after her years at Lays, Diamond Foods, McKinsey and M13. Hint: It's all about testing and learning.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.