Building a Best in Class Brand

Eric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.