Building a Big A$$ Squad

Ellen Bennett is founder and CEO of Hedley & Bennett, the culinary lifestyle brand that redefined the word APRON. In the past 5 years, H&B has grown into a kitchen essentials empire, creating chef's wear for over 6,000 restaurants, and outfitting home cooks from coast to coast through their website and retailers. On this episode of ITS, Ellen and Ali talk about building structure around creativity, community, and how good partnerships depend on each brand knowing who they are, who they're for, and what makes them magical.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.