Building a Brand, Not Just a Product Line

Alli Ball is a grocery buyer turned consultant, and the creator of Retail Ready, an online course food CPG founders. Alli is also host of Food Biz Wiz, a podcast about wholesale strategy.On this episode of ITS, Alli and Ali talk about what it takes to get products on the shelf, and keep them there. Step by step.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.