Building a DTC Brand Just Became a Whole Different Story

Coulter Lewis is the Founder and CEO of Sunday, a sustainable lawn care company that is uprooting a massive industry. On this episode of ITS, Coulter and Ali talk about what it means to fully reinvent a category, how new e-commerce brands aren't just about convenience and cost anymore, and why above all, our job is to Interpret what our customers need and then go beyond what they would ask for. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.