Building an Out of This World Digital Strategy

Natalie Smid is Growth Manager at Lunar Solar Group, an e-commerce and digital growth consultancy that works with brands on their digital strategy. On today's episode of ITS, Natalie and Ali trace back their working relationship to the day after Expo West was cancelled and the Haven's team realized the only way they'd build awareness in 2020 was digitally. With no demos or events, a lot was riding on digital, and wholesale brands need to hop on the digital train, pandemic or not. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.