Building Better Emails

Phillip Rivers is founder and CEO of Go Tetra, a messaging agency that specializes in email marketing. On today's episode of ITS, Phil and Ali talk about email marketing, why it's re-emerging as an important communications channel, why it often remains underused, and how businesses can hit the sweet spot of consistent communication without annoying their consumers.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.