Building Brand Love

Mike Gelb is the host of the Consumer VC Podcast, where he interviews venture funders and CPG founders. On this episode of ITS, Mike shares the themes and tenets he's gathered from over 200 interviews, including the importance of an organic sales engine, why retail-focused CPG investors are a great bet, the end of cheap digital ads, and why truly unique brands will make it through the rough patch ahead.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.