Building, Community-First

Kevin Lee is the Co-Founder of Immi, the better-for-you Asian American food brand that invented the world's first low-carb, high-protein, and 100% plant-based instant ramen. On this episode of ITS, Kevin shares how he and his co-founder applied principles from their experiences as tech product managers to CPG and built a deeply engaged community. Before they even had a great product.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.