Building Direct With Consumer

Emmett Shine is Co-founder at Pattern Brands, a family of brands with the mission of finding more enjoyment in daily life. In 2019, Emmett and his team closed their iconic branding agency, Gin Lane (think Sweetgreen, Quip, Harry’s, and Care/Of) and created Pattern, where they set out to build their own brands. On today's episode of ITS, Emmett talks about that transition, what he's learned while building Equal Parts and Open Spaces, and what he means by intimacy at scale. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.