Building for the Long Term

Maya Kaimal is the creator of the original refrigerated sauce. Maya launched her line of fresh, Indian simmer sauces in 2003 and since then has built a brand synonymous with quality, nutritious, accessible Indian food. On this episode of ITS, Maya tells Ali the story of Maya Kaimal — how they've thrived over the years through changes in the market, the way people buy food, team shifts and a lot more.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.