Building Isn't About You

Sandra Velasquez is the Founder of Distro 101, a class focused on the nitty, gritty skills of grocery sales, distribution and merchandising. She is also the NYC Area Sales Manager for Van Leeuwen Ice Cream and National Sales rep for HiBAR, the plastic-free hair care brand. On this episode of ITS, Sandra walks Ali through the ideal cold-email to a grocery buyer, why it's not about you or your product, and above all, how sales is about service and support.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.