Building Like (an Ethical) Willy Wonka

Thecla Schaeffer is the Marketing Magic Maker (Head of Marketing) at Tony’s Chocolonely, the big, bold, bright Dutch chocolate bars on a mission to make the chocolate industry more equitable and entirely free of child labor. On this episode of ITS, Thecla and Ali talk about how Tony’s became the market leader in the Netherlands, as well as the most sustainable brand in the country, by being distinctly untraditional at every turn. They talk about growing a purpose-driven brand in the US, and what all brands need to do well in the age of too much distraction.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.