Building on Feedback

Mayssa Chehata is the founder and CEO of Behave, the low-sugar gummy bears made with better-for-you, all-natural ingredients and elevated flavors. On this episode of ITS, Ali and Mayssa talk about balancing market validation with gut instinct, why partnerships need to be focused on true value for everyone, and why feedback is the key to your success.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.