Building Towards an Outcome

Eddie Revis is the CMO of Magnolia Bakery and formerly VP of Brand, Marketing & Media at Chobani. On this episode of ITS, he shares his marketing "tool kit." But even more importantly for emerging brands, Eddie breaks down the way to think about marketing. It's all about the outcomes, and what you're willing to spend for them. This one is packed, folks! Enjoy!

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.