Building With the “Buyer Buddha”

Wade Yenny is the Director of Grocery for Jimbo’s, San Diego’s Premier Natural and Organic Food Store, and has over 25 years of experience in all areas of retail including operations, merchandising, procurement, and category management. On this episode of ITS, Wade and Ali talk about the state of the grocery store in 2022, what his sales strategy would be if he were building a brand, and why as founders we should remember what it's like to buy a car.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.