Building with Your Competitor

John Sherwin and Jai Jung Kim, co-founders of HYDRANT, were each on their own path building hydration powders to take on Gatorade and the sports/energy drink categories. Then they met and decided to build Hydrant together and start selling their bright little packets of electrolytes online. On this episode of ITS, Jai, John and Ali talk about that partnership, how DTC companies expand into stores, strategy in the age of COVID and what's next for the company.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.