Building Without Sugar

Jen Ross and Cristina Ros Blankfein, are co-founders of Swoon, zero sugar cocktail mixers and syrups, and now!, ready-to-drink sugar free lemonades. On this episode of ITS, Jen and Cristina talk Ali through rebranding to expand into the ready-to-drink set, how it all comes down to relationships, and why listening to your super fans can be your super power. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member! In the Sauce is Powered by Simplecast.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.