Building Your Brand Story Doesn't Come With a Playbook

Melissa Duren Conner is a publicist and strategic thinker with 12 years of industry experience. As a partner at Jennifer Bett Communications, Melissa oversees overall brand strategy, positioning and execution for emerging, fast-growing companies including Andie, Magic Spoon, Recess, and Parachute. On this episode of ITS, Melissa and Ali talk about multi-channel brands needing multi-channel marketing strategies, why media trumps digital ads any day, and how to dig deep to understand your core consumer.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.