Episode 51: Building is All About Listening

Jordana Kier is the co-founder of LOLA, the first lifelong brand for a woman’s body. On this episode of ITS, Jody and Ali talk about the MUSTS of building an online-only, subscription-based brand. They discuss research, focus groups. and why Lola communicates with its consumers way differently than the X feminine care brands (Tampax, Playtex, Kotex)

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.