Episode 56: Building on Your C's and P's

Federico Muyshondt is Chief Customer Officer at Chobani and master of all things marketing and sales. On this episode of ITS, Fed breaks down the basics of selling a product to the customer (not to be confused with the consumer!) There are so many brands out there, and while many are leaning into direct to consumer and selling on Amazon, most brands are coming to realize that good old fashioned stores are a critical key to growth.

Om Podcasten

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.