Ep. 248: How Tulip Media lowered CAC by 10x with Storybrand messaging
How did Tulip Media Group lower its customer acquisition cost (CAC) by 10X, from $40,000 to $4,000, in a matter of weeks? As a Storybrand certified agency, it was all about taking their own medicine. They started by interviewing their customers to determine their ideal customer profile, along with their pain points and the keywords that they would need to focus on to reach them. What they uncovered in those interviews led to a shift in the company’s messaging away from what they do and instead, towards the problems they solve, and away from a strategy focused on events and SEO to one heavily focused on pay per click advertising. They rolled the new messaging out on their website and in their Google ads and within a week, saw a massive improvement in inbound lead flow at a much lower cost. And they have since applied that same framework to get similar results for clients. Want to learn more about how they did it? Get the details on all of this, and more, in this week’s episode.