Ep. 252: Email metrics beyond open rates ft. Emily McGuire of AWeber
Beyond open rates, what metrics should you be using to measure email performance? AWeber customer evangelist Emily McGuire has dedicated her entire career to email marketing and knows what it takes to craft a good email. In this episode, she explains how email tracking has changed in the wake of recent IOS updates and which metrics you can use to determine whether your emails are actually performing, including: Click rates Click to open rates Conversions She also offers tips on things like formatting your email, whether and when to include rich media, how to write your email to elicit a response, and more (including a KILLER tip on allowing your recipients to opt out of specific campaigns they might not be interested in receiving - don’t miss that one!).