Ep. 253: The 3 principles of marketing ft. Erik Huberman

Erik Huberman’s company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they’ve distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”. In this episode, he breaks down how the Hawke Method approaches what they call the “three principles of marketing”: Awareness Nurturing Trust We dug into all of this, plus the problem with using ROAS to measure advertising effectiveness, why TikTok holds so much potential for marketing, and more.

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What do the most successful inbound marketers do to get great results? Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing strategy.