Ep. 257: What a best in class blog looks like in 2022 ft. Sam Boyd

Blogging is a mainstay of any content marketing strategy, but with so much content out there - much of it of a very poor quality - what does a world class blog look like in 2022? CopySmiths content coach Sam Boyd works with clients to create blogs that drive search engine rankings, traffic and revenue. In this episode, he shares the best practices that the world’s top bloggers and content marketers use to get extraordinary results. From planning your blogging strategy, to writing approaches, to the structural elements (think headings, images, etc.) that make up a great blog, he covers everything marketers need to know to create an outstanding blog. Get the details on all of this, and more, in this week’s episode.

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What do the most successful inbound marketers do to get great results? Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing strategy.