Ep. 259: How to use creativity to drive marketing results ft. Tom Shapiro

Lot’s of marketers talk about creativity, but most seem to think it’s a dark art. Stratabeat CEO Tom Shapiro sees creativity as more of a science than an art, and in this week’s episode of The Inbound Success Podcast, he explains the process that he’s used to spark creativity and develop powerful marketing campaigns. Tom’s approach includes the use of specific frameworks - including “the opposite” and “cross pollination” - to get people thinking differently. These are approaches that anyone can employ to inspire ideation. Get the details on all of this, and more, in this week’s episode.

Om Podcasten

What do the most successful inbound marketers do to get great results? Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing strategy.