How to Meet the Demand Shift with Abhi Ramesh of Misfits Market
It was his first visit to an apple orchard that gave Abhi Ramesh his aha moment. Seeing all of the misfit apples that were going to be discarded, it was impossible to ignore the inefficiencies in the food supply chain. So it 2018, at just 26 years old, he started Misfits Market. In a crowded online grocery delivery space, he is building an entirely new food value supply chain that fixes the many inefficiencies across the food system. Last year, Misfits Market rescued 228 million pounds of food and earned a valuation over $2B. Abhi shares how the company is bringing grocery delivery to the tens of millions of Americans who live in food deserts, why he believes grocery delivery will become more mainstream post-Covid, and why being a little bit naive is a positive for founders.