131. Brands rollback of DEI, microfeminism, and insensitive headlines: Inclusive marketers react

There’s a lot going on in the world these days, which often means there’s lots going on in the world of inclusive marketing. And sometimes – certain topics really just require a conversation – an opportunity to work through thoughts, feelings, and ideas – on the journey to forming opinions. So that’s what we’re doing on today’s episode. I sat down with a few folks from my inclusive marketing crew – some voices you’ve heard before on this show, and one new one, you’ll get introduced to. So after this short break, you’ll here the latest “inclusive marketers reaction” show – me and my colleagues do a deep dive to discuss important topics bubbling up in the world of inclusive marketing. Get the Inclusion & Marketing Newsletter Companies rolling back DE&I policies New York Times article re: Kamala Harris "combative" debate style LinkedIn post with discussion about New York Times article Microfeminism TikTok Inclusive Marketer's React: McDonald's, Sainsburys, Barbie Movie, and more Inclusive Marketer's React: Ralph Lauren and Zara debacle Matthew Tsang Episode (#76): Nothing about us without us, and working with an inclusive marketing agency Mariam Shahab Episode (#74): How to authentically engage Muslim consumers

Om Podcasten

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.