137. 8 Inclusive eCommerce website examples that drive growth

eCommerce is a core part of the journey for many consumers across a number of different industries. And because eCommerce websites or sections of websites often attract a broad diversity of consumers with different identities, brands who take the time to design experiences with as little friction as possible for people with these identities, will see more conversions. This episode walks through how to build a more inclusive eCommerce website, with specific examples of how different brands do that for different identities. Even if you don't have an eCommerce website, many examples referenced will still be applicable for you in helping you build a site that drives more conversions. Get the Inclusion & Marketing Newsletter All the examples mentioned in this episode Episode 127: How to create a multilingual content strategy with Selim Dahmani Episode 60: Designing inclusive experiences for neurodivergent consumers Episode 58: How to build an LGBTQ+ inclusive brand with Hank Paul

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.