15. Getting Started with Inclusive Language for Your Brand with Nailah King

Words matter! They have the power to uplift and include, as well as tear down and exclude. In your quest to make your audience feel like they belong with you, it’s essential to use inclusive language. But how do you start creating written content that creates a culture of belonging? Nailah King, founder of The Content Witches, shares insights into how conscious business leaders can learn to craft messaging that helps foster transformative change and create a sense belonging within their communities. My conversation with Nailah also covers: What is inclusive language and what is its connection to belonging? Idioms, binaries, appropriation and other examples of language that can be harmful How can you determine if your content isn’t inclusive or needs an update? How can you maintain transparency throughout the process? How to use tools like etymonline.com Essential forms of content governance including inclusive language policies and brand style guides Get the episode transcript here Get the Inclusion & Marketing newsletter

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.