52. Diversity and inclusion data: How to capture and use It to achieve your business goals

Are you capturing and using your own diversity and inclusion data to help you reach your business goals? Many companies do not, and its one of the reasons why so many brands struggle to make real progress with diversity, equity, inclusion, and belonging. Data can help you build an inclusive culture where everyone on your team feels like they belong. And that inclusive culture with a diverse and representative team will enable you to attract and retain the a more diverse customer base that feels like they belong with you. This episode features my chat with Mandy Price, CEO and co-founder of Kanarys – a technology company focused on providing the tools organizations need to create long-term systemic change around challenges associated with diversity, equity, inclusion, and belonging. Get the transcript of the episode here Kanarys More about Mandy's story and Kanarys If you want to see more of Mandy's story, watch her episode of the HubSpot for Startups and LinkedIn documentary series "Spiraling Up: The Journey to Become a Unicorn." It's streaming now: Join the Inclusion & Marketing Newsletter

Om Podcasten

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.