59. How to create an accessible brand for people with disabilities with Erin Perkins

Globally, 15 percent of the world's population has some form of disability. And as we think about building a business that includes more people, baking accessibility into what you offer is a smart way to do so. To help you with that, Erin Perkins, founder of MabelyQ is on the show today. She's an accessibility educator, and she's got very practical tips to help you start being more accessible with your brand today. Access the transcript of the episode here Erin's Links: Successible Platform Social media Accessibility Checklist Instagram Website Get the Inclusion & Marketing newsletter

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.