66. Common mistakes that prevent your brand's growth

Inclusive marketing not only is a good thing to do, but when done right it helps brands grow on a number of fronts. Conversely, not engaging in inclusive marketing prevents many brands from growing. In this episode I cover common ways not being inclusive is preventing brands from growing. Join the Inclusion & Marketing Newsletter Get the transcript of this episode Links mentioned in this episode: How to create an accessible brand for people with disabilities with Erin Perkins How to increase customer success for people who are not in the majority, with Natalya Sanyal

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.