75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more

One of the benefits of including others are the diverse perspectives you get when looking at a situation. In this episode, I invited my inclusive marketing colleagues Matthew Tsang and Joyann Boyce to the show, and together we reviewed, reacted, and gave our perspectives on several brand campaigns that were published around the world. Get the episode transcript Get the Inclusion & Marketing Newsletter Joyann Boyce at Arima & Co Matthew Tsang at AndHumanity Sainsbury's ad B&Q ad AI Barbie "Barbenheimer" controversy MacDonald's commercials side by side

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.