78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid

How to be authentically inclusive is one of the most common questions I get from marketers and business leaders about inclusive marketing. The good news is a couple of weeks ago, I was part of a panel discussion at the INBOUND conference in Boston. Our topic - was authentic and inclusive brands. And my fellow panelists were Natasha Pierre of Shine with Natasha and the Shine Online podcast, and Sundas Khalid, a data scientist at Google and host of a popular YouTube channel on data science, tech, and related career topics. Conferences are great and all – but everyone can’t always attend. So I’m excited that there’s a way to bring a piece of the conference to you – wherever you are. Get the episode transcript here More about Nathasha Pierre of Shine With Natasha More about Sundas Khalid Get the Inclusion & Marketing Newsletter

Om Podcasten

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.