8. The role of culture and values to build an inclusive brand

An inclusive brand means an inclusive culture. In this episode I cover how to approach building a company culture that is healthy, competitive, and most importantly: inclusive. Some of the points that I cover include: How building a core document (value statement, company statement, or mission statement) codifies company values and culture for your team Ways that brands weave their core company values into their social media content 3 high level steps to build and nurture a company culture that is healthy and competitive Lead by example The importance of starting the work at the top of the company ladder in order to set a tone for the entire company Get the episode transcript here Get the Inclusion & Marketing newsletter

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.