82. Should you ask customers for their demographic information?

This is a common question that more and more brands are pondering, about when brands should be requesting demographic data for their customers. There are many benefits to having data, but what is the impact on your customers? And how should you communicate about the use of that data? We get into all of it in this short episode. Get the Inclusion & Marketing Newsletter Episode 45 - Factors influencing your customers' success that you should be aware of

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.