92. A blueprint for inclusive marketing success in 2024 and beyond

There's no one right way to do inclusive marketing. However, there are some best practices and core principles that when applied will enable you to achieve success in your efforts, and make a positive impact not only in the lives of those you want to serve, but also on your bottom line. This episode includes 5 approaches for inclusive marketing success in 2024 and beyond. Get the Inclusion & Marketing Newsletter Get the episode transcript Articles mentioned in the episode: 2021 - 4 Inclusive marketing trends that will impact your brand 2022 - Embracing these 5 inclusive marketing principles to win more customers 2023 -5 Consumer expectations of brands engaging in inclusive marketing

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.