Exploring the Multiverse with Alex Bauer

Welcome back to the series! Our special guest this week is Alex Bauer, Head of Product at Branch. In our conversation we went back in time and looks at the pros and cons of a "walled garden", take for example the ease of downloading an app without having to have antivirus software on your device...Tune in to this episode to explore a universe where there is the end of the app store, the erosion of privacy, and we find out where Alex was on March 27th...

Om Podcasten

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.