Orchestrating Measurements: Anthony Scarpaci @Tunomatic

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we chat with Anthony Scarpaci from Tunomatic, an expert in marketing measurement in a privacy-centric world. Anthony brings real-world marketing experience to the table, offering unique insights. We discuss Triangulating marketing, insights from industry leaders like the Rock and Mister Beast, and delve into topics like incrementality and media mix modeling. Don't forget to subscribe for more! Happy listening!

Om Podcasten

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.