Orchestrating Measurements: Arthur Querou & Dimitri Souffan @ Vibe.co
Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Vibe’s CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that’s in between. Vibe has completely revolutionized TV advertising, making it accessible to anyone. Vibe is bringing CTV to advertisers globally, and we at incremental already see many of our brand and performance customers leveraging vibe’s platform.Enjoy listening to it!