Orchestrating Measurements: Omer Gerzon Director of Marketing & Growth from PLAYSTUDIOS

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!Enjoy the listening, and keep following here and on our social media for the upcoming episodes that will be published!

Om Podcasten

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.