Orchestrating Measurements: Radostina Zhekova Mobile User Acquisition @ Jam City

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.

Om Podcasten

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.