Orchestrating Measurements: Yevgeny Peres, EVP Product Strategy @ AppsFlyer

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer.Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements, standards and lack their off.

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The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.