Tracking the "Untrackable"
We're proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Anzu on the topic of “tracking the untrackable”. There’s an unspoken wall between “performance” and “brand marketers” – and this wall is disappearing, as the industry changes. We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion. In this roundtable, you can learn about new mediums, how brand marketers measure performance, why new mediums “work” better, the value of “brand awareness”, incrementality measurement and so on. We hope you’ll enjoy listening to this roundtable