134: An Insider's Guide to Pitching the Press with Christy Laverty

Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do. Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing. Guest Christy Laverty discusses the changes in news coverage from timing to Twitter. Christy Laverty spent over 20 years as a media expert, but now works to help p...

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Ever wonder what's really happening behind those viral headlines and celebrity PR disasters? Step into the war room with crisis communications expert Molly as she dissects the week's biggest reputation battles, media meltdowns, and brand controversies.Each week, Molly peels back the curtain on headline-making moments to reveal the strategic chess moves that shape public perception. From corporate crises to celebrity comebacks, she breaks down what works, what fails, and what it means for the future of reputation management.Whether you're a PR professional, business leader, or simply fascinated by the art of reputation management, join Molly every week for the conversation everyone in PR is talking about. Subscribe now to master the strategies shaping modern reputation—one breakdown at a time.