152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans

In this episode, how to use the backpedal in a PR response - but only if you really need to. Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing. Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down. We'll look at the response tactic, as it refer...

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Ever wonder what's really happening behind those viral headlines and celebrity PR disasters? Step into the war room with crisis communications expert Molly as she dissects the week's biggest reputation battles, media meltdowns, and brand controversies.Each week, Molly peels back the curtain on headline-making moments to reveal the strategic chess moves that shape public perception. From corporate crises to celebrity comebacks, she breaks down what works, what fails, and what it means for the future of reputation management.Whether you're a PR professional, business leader, or simply fascinated by the art of reputation management, join Molly every week for the conversation everyone in PR is talking about. Subscribe now to master the strategies shaping modern reputation—one breakdown at a time.