[Bonus] Connecting and Branding in a Time of Crisis with Kathleen Lucente

Yes, Virginia, you can still brand your company during a crisis. On this special BONUS episode of the podcast, learning how to market, brand and skirt a crisis in the time of the Coronavirus. As the owner and founder of Red Fan Communications, Kathleen Lucente has tapped into her extensive crisis management experience to help build crisis communications plans and strategies for clients during the pandemic. However, she doesn't think that means there isn't a place for branding and mark...

Om Podcasten

Ever wonder what's really happening behind those viral headlines and celebrity PR disasters? Step into the war room with crisis communications expert Molly as she dissects the week's biggest reputation battles, media meltdowns, and brand controversies.Each week, Molly peels back the curtain on headline-making moments to reveal the strategic chess moves that shape public perception. From corporate crises to celebrity comebacks, she breaks down what works, what fails, and what it means for the future of reputation management.Whether you're a PR professional, business leader, or simply fascinated by the art of reputation management, join Molly every week for the conversation everyone in PR is talking about. Subscribe now to master the strategies shaping modern reputation—one breakdown at a time.