The Secret Trigger Behind Every Crisis

This is the only thing you have to fear in a crisis. Listen as crisis and reputation strategist Molly McPherson explains what is at the heart of every crisis. Recorded late on a Friday— moments after her meeting with a client in crisis— Molly checked out the national news headlines looking for a Friday news dump. She wanted to find the common theme between what she heard on that client call and what that headline story revealed. She found it. Learn what the secret trigger of every...

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Ever wonder what's really happening behind those viral headlines and celebrity PR disasters? Step into the war room with crisis communications expert Molly as she dissects the week's biggest reputation battles, media meltdowns, and brand controversies.Each week, Molly peels back the curtain on headline-making moments to reveal the strategic chess moves that shape public perception. From corporate crises to celebrity comebacks, she breaks down what works, what fails, and what it means for the future of reputation management.Whether you're a PR professional, business leader, or simply fascinated by the art of reputation management, join Molly every week for the conversation everyone in PR is talking about. Subscribe now to master the strategies shaping modern reputation—one breakdown at a time.